A Simple Guide to Customer Loyalty

Working for a roof installation business made me know that existing customers are 50 percent more likely to try a new product from a business they have previously interacted with. This is one of the main reasons many businesses implement loyalty programs for their customers. With a loyalty program in place, customers are more inclined to return and conduct more business with you. There are a lot of stats that show the impact and importance of a successful customer loyalty program.

What is customer loyalty?

In business, customer loyalty refers to the willingness to repeatedly return to a company to conduct business. This is mostly because of the delightful and memorable experience a customer has with a brand. One of the main reasons to promote customer loyalty is because loyal customers are so important in growing a business faster than your sales and marketing teams. There are many other reasons customer loyalty is important for the success of a business.

If you are looking forward to keeping your customers loyal, here are some simple ways to go about it;

Be generous to your customers

From the outside, customer loyalty programs can appear to be nothing, but ideally, they are more than just a scheme to get customers to spend more money. This is the reason loyalty programs that are truly generous stand out among the rest. If your loyalty program requires customers to spend a lot of money to be rewarded with very meager discounts, then you are doing it wrong. You need to walk the walk and show your customers the value by offering them better perks.

Show gratitude

Your customers are routinely met with a lot of other businesses and loyalty programs. Your competitors also have their offers and are trying their level best to get business from your customers. What will set you apart is the way you treat your customers. You can express gratitude through handwritten notes and one to one messages. You can include thank you notes to your product deliveries or purchase confirmation emails.

Be different

You need to consider the number of business which are offering loyalty programs and devise ways of being innovative. You can build your loyalty program by providing customers with awesome benefits that are related to your business products and services. If your company is pioneering a new product or service, then consider having a loyalty program in place. Customers will be very loyal because there will be few options to go for, once you have set yourself in the right way.

Build a useful community of customers

Customers will always trust their peers more than they can trust any word coming from your business. They will trust customers who have previously done business with you and will turn to platforms such as social media, forums as well as customer review sites. Try to turn this positively by managing a community that encourages meaningful customer interactions. You can implement self-service support resources. Online communities can be very important in pushing your business to the next level.

Twitter Digg Delicious Stumbleupon Technorati Facebook Email