A Simple Guide to Customer Loyalty

Working for a roof installation business made me know that existing customers are 50 percent more likely to try a new product from a business they have previously interacted with. This is one of the main reasons many businesses implement loyalty programs for their customers. With a loyalty program in place, customers are more inclined to return and conduct more business with you. There are a lot of stats that show the impact and importance of a successful customer loyalty program.

What is customer loyalty?

In business, customer loyalty refers to the willingness to repeatedly return to a company to conduct business. This is mostly because of the delightful and memorable experience a customer has with a brand. One of the main reasons to promote customer loyalty is because loyal customers are so important in growing a business faster than your sales and marketing teams. There are many other reasons customer loyalty is important for the success of a business.

If you are looking forward to keeping your customers loyal, here are some simple ways to go about it;

Be generous to your customers

From the outside, customer loyalty programs can appear to be nothing, but ideally, they are more than just a scheme to get customers to spend more money. This is the reason loyalty programs that are truly generous stand out among the rest. If your loyalty program requires customers to spend a lot of money to be rewarded with very meager discounts, then you are doing it wrong. You need to walk the walk and show your customers the value by offering them better perks.

Show gratitude

Your customers are routinely met with a lot of other businesses and loyalty programs. Your competitors also have their offers and are trying their level best to get business from your customers. What will set you apart is the way you treat your customers. You can express gratitude through handwritten notes and one to one messages. You can include thank you notes to your product deliveries or purchase confirmation emails.

Be different

You need to consider the number of business which are offering loyalty programs and devise ways of being innovative. You can build your loyalty program by providing customers with awesome benefits that are related to your business products and services. If your company is pioneering a new product or service, then consider having a loyalty program in place. Customers will be very loyal because there will be few options to go for, once you have set yourself in the right way.

Build a useful community of customers

Customers will always trust their peers more than they can trust any word coming from your business. They will trust customers who have previously done business with you and will turn to platforms such as social media, forums as well as customer review sites. Try to turn this positively by managing a community that encourages meaningful customer interactions. You can implement self-service support resources. Online communities can be very important in pushing your business to the next level.

How to Find Your Business’s White Space Opportunities?

In business, white space is where the unspoken, unmet needs of a customer are discovered to spark innovation. It is normally a business process that uncovers opportunities such as new audiences and areas of a product that need improvement. When businesses such as https://towtruckfairfax.com/ want to innovate, that happens first by looking at the white spaces. Sometimes, consumers don’t know what they need until they are informed of what they need.

If you are running a business and would like to discover these white spaces, here are a couple of ways to go about it.

Innovate on what you offer to your customers

One of the best places for finding white spaces is within what you offer to your customers. Consider identifying where in your products you can spot any white spaces. Ask yourself where your customer needs are and are not being met. You might be blogging across a topic you have an interest in and through the research you carry, you might identify these spaces. All you need is to be creative and look for opportunities to innovate.

Target a different audience segment

If you are struggling to find where you can innovate for a certain audience, maybe it’s an opportune moment for you to shift your focus. You may consider targeting a different part of your audience. If you are fully into offering value for your content marketing audience, you may consider the white spaces you might have for SEO audiences. If you ar3e running a social media marketing agency focused on B2B clients, you can be innovative to find white spaces. Instead of marketing your company as one focused on B2B clients in a tech field, you can shift your customer base to one that serves B2B developers.

Ask customers how they use your products

Another way of finding white spaces is through your customers. Research how customers fit your offering into their day to day tasks. Doing so can help you find white spaces that you didn’t know existed. Say you are a part of a company that is focused on chatbot software. Go ahead and ask your customers how your services fit into their needs. You might find customers who enjoy using chatbots for lead nurturing on their eCommerce sites. If that is an area you had missed during your initial product launch, be sure to include the same.

Find where your company is different

Take an example you are in charge of analytics software. You might be aware that there is a countless number of companies in the market struggling to find white spaces. A lot of analytics and reporting software becomes increasingly hard to implement. If you can eliminate the struggle customers face, you are in for business. You can start a company that ensures your products are user friendly, and even those with less experience can find it easy to use your products. Make innovation part and parcel of everything you do, and be ready for change.

Everything You Need to Know About Managing Bad Clients

Good clients pay on time, have simple and clear instructions, and seem like a blessing to work with. On the other hand, bad clients drain your energy, waste your time, and normally compensate you very poorly. While working with different towing services in Virginia Beach clients, got to learn that not all clients you will sign will be good clients. If you have never dealt with bad clients, its important to understand what bad clients are, how to spot them, and what you need to know on how to manage them.

Who is a bad client?

Bad or unpleasant clients manifest themselves in a different way. There are those who pay late, others talk negatively behind your back regardless of your performance, others are poor communicators and always expect special treatment. The term bad client reflects any client who doesn’t fit your working terms. Working relations with such clients are normally broken cemented by poor communication and a lot of back and forth.

There are different aspects you can evaluate to determine if you are dealing with a bad client.

The first of these red flags are late payers. There are those clients who will deliberately pay you late, regardless of the time they received your services. There are other clients who will always not appreciate your efforts and will leave ad reviews despite your high performance. There is another set of bad clients who will provide you with a lot of contradicting instructions so that they can create some friction and grounds for disagreements. Their words and promises are easily broken, and you won’t have any certainty coming from their words.

How to transform a bad client to a good client

It is not always advisable to give up on a bad client. Sometimes, they may be acting in a certain way because they have perceptions or issues that need to be clarified. There is always a chance to get a bad client to become your dream client. First, identify the red flags. Identify all the issues that make them a bad client. Understanding the problem may be the first step towards coming up with an amicable solution. If a client is verbally abusive, you may consider cutting the ties immediately. However, if it’s an issue about the misunderstanding, ensure it is sorted immediately in an amicable manner.

Secondly, you need to implement the right strategy to transform your client. The strategy you choose will be dependent on the nature of the problem and the issue to address. If its an issue to deal with late payments, one of the best ways to go about it is to send automated reminders a few days before the actual payment date. If there are too many people working on a problem, ensure there is smooth communication so that no busybodies will be interfering with the smooth delivery of a task. Ensure you can establish clear boundaries, timelines, and improve on communication.

Ensure you have a key way of managing out of scope projects, through clear communication and setting out deliverable and expectations.

Best proven strategies to establish your brand

The terms ‘business’ and ‘brand’ are often used interchangeably, although they have different definitions. Anyone can create a business such as a Columbia Tow Truck, but it requires more than setting business to create a brand. A brand is more than just a slogan and company logo. It is how people feel when they see a company logo and hear your name. Branding represents the most powerful marketing tool in the world. A well-established brand sets itself ahead of competitors in its business dealings.

Here are a couple of steps you can use to build a successful brand for your business.


Establish the purpose of your brand.

In the first step, create a list of the core strengths of your business. Why was your business created and what problems did the founders want to solve? The answer to these problems can be found in analyzing the mission statement. You don’t have to display your mission statement to the public for it to have an impact.


Define your ideal audience

One of the hardest things customers find about a business is resonating with one that sends mixed messages. Great branding and marketing will start with a business that sells and shares consistent stories. To establish consistency in your messaging, be crystal clear on your target market and what you will be telling them. Understand what problems your product or service aims at solving and be consistent with.


Branding is more than company slogan and logo

New business owners often make a mistake when it comes to branding by making a mark and applying it to every product that a company produces. Branding is about personality and the way you do business with your customers. It is the collective aspect of business actions and engagements with customers. Take time to reflect on what you want your company to be and what it stands for. Focus on how you can showcase and bring all these elements together to make a business.


Define what compels your customers

A brand that stands out above the rest is one that creates marketing and messaging that is able to connect and resonate with customers. Businesses should spend time to know their customers and evaluate internally on how they want to inspire their engagements and actions to customers. Understand the needs and emotions of every customer and connect with them positively to deliver everything customers want. Tap into the emotions of every customer and create positive customer experiences.


Be online

You need to figure out where your brand should be live online. In this digital age, customer satisfaction can be a huge driver for sales in small businesses. There are endless tools and applications that can be used to make connecting with customers online easily. Businesses need to figure out the platforms they want to connect with customers and prospects online and make meaningful promotions. There are hundreds of social media platforms where businesses can run ads to expand their reach and spread their messages.

Top 4 Places to Visit in Europe

TravelTraveling is a coveted hobby for many people. When visiting, you inevitably come into contact with people and different cultures that you might have never experienced before. The world is becoming a smaller and better place to live due to different modes of transport, be it air, water or land. For those who find pleasure in executive travel, limo companies such as Platinum access limousines offer the best of land transport. It’s time you get out of your country and set yourself off to tour Europe, to experience the best it can offer.

Out of the seven continents, Europe is the smallest with 27 countries and offers various travel experiences for all types of visits. From England and German to Italy and France, Europe has everything you can imagine. A trip to Europe can make you experience memories if to last a lifetime. It is never easy to settle in the best places to tour in Europe because different people have varied tastes and preferences. However, here are some of the best five places you should consider in your next travel Read more…

5 Tips for Traveling Europe on a Budget

MostarLet us be honest; traveling in Europe is probably not the cheapest option you might have, especially when compared to the Latin America or South East Asia. That does not mean you shouldn’t consider getting there! Several tactics can be applied to save hundreds of dollars when you travel to Europe. You can save right from the type of transport you choose to use, be it limos, public transport, flights, boats or tow trucks to navigate impassable terrains. In this way, you will be able to enjoy your tour while significantly reducing your expenditure. This article explains five seven tips which you can utilize to experience a less expensive and a budget-friendly time during your stay in Europe.

Consider heading to Eastern Europe

There is a general belief that Western Europe has a lot more to offer to visitors as compared to Eastern Europe. Even though this might be true, the fact that there is a wide gap in the budget might be a deterrent to some people. For example, traveling to France, Spain, Germany, and Italy could prove far more expensive than touring Bulgaria, Poland, and Romania. In the latter category, you can spend an average of $25 per day.

Save on Booze and Food

Always remember: do as the locals do. Find clubs that are filled with locals. They are more likely to be cheaper than those highly attended by foreigners. Ensure that you shop in the local markets. Besides, it is advisable only to visit restaurants where the residents eat. By doing this, you will be saving a lot of money.

Find the free walking tours

Walking toursFree walking tours are very common in Europe. In most cases, they last between two and four hours and lets you have a great view of the city. The only thing that you might be required to do is to fill an online form and accept the terms and conditions. Sandemans New Europe is one of the most popular European walking tour company. Many other companies are copying the idea and implementing it to gradually make the activity famous.

Avoid visiting touristy areas

One thing is for sure: touristy areas are expensive. There is a general mentality that foreigners are people with a lot of money. For this reason, local businesses tend to hike the prices of food and other items to milk as much money as they can. Avoid the markets, restaurants and any other service provider who exclusively deals with tourists. One way to know these areas is checking whether they have multilingual menus and other signboards noted: “We speak English.” Even though the owners might claim that the quality is that of the international standards, it is worth noting that the local businesses also observe particular standards. Typically, these are enough for you.

Travel during off seasons

If you care much about the budget, there is one mistake you could do: travel during the peak seasons, for instance, the Christmas holidays. During off seasons, flight and accommodations are cheaper, and you will not be forced to stay long in lines to get services. This way, you will be able to tour the area of your choice with far less budget than during the peak seasons.

Shocking facts to remember when traveling to Europe

Traveling and touring to Europe is something that a lot of people are doing. However, you need to make sure that you have all the information needed, to ensure that you are going to get the best experience out of this tour. There are a couple of shocking facts that you should remember when you are traveling to Europe. This is the only way to ensure that you are going to have the best possible time in Europe:

Make sure that your credit card is Europe ready

You might not realize this until it might be too late. There are many people that don’t make sure that their credit cards are Europe ready and when they are trying to pay for something, the card doesn’t work.

This is why you should make sure that your credit card is Europe ready before you start your travels. The last thing that you want to do, is to struggle with cash flow problems because you can’t use your money.

Don’t travel to Europe without making reservations beforehand

If you are thinking that you are just going to fly to Europe and find accommodation there, you are going to make a big mistake. There are only a few resorts or hotels that are allowing guests to stay over, without making reservations beforehand.

And, you need to know that the good accommodation is always booked. And, if you don’t make reservations beforehand, you might end up in the low-class accommodation that you don’t want to stay at.

Don’t just visit the most popular tourist attractions

This is a fact that you should know. This isn’t just the popular and top tourist attractions that are great to visit and that is going to give you the best possible experience. This is those hidden and secret places where not many people are going that are truly special.

It isn’t as hard to find these places. You should just talk to a local or you should do some research before your travel starts. You will be amazed about how great some of the less popular attractions might be.

Know that you might spend more than what you hoped for

This is for sure a fact. It doesn’t matter how much planning you are going to do. The one thing that you need to know is that your budget might not be enough. So make sure that you have some extra money somewhere that you can use when you are running out of your budget.

This is something that is happening a lot to tourists, and they don’t always make sure that they have extra money stored somewhere.

These facts are something that you should consider when you are traveling to Europe. This is a great country and you will have a great experience there. However, you need to make sure that you are going to remember these to ensure that you are getting the most out of your Europe visit.